LEANDRO MATTOS
PRODUCT
designer
I design products, systems, and brand experiences that solve real problems and move real numbers, in regulated, high-stakes industries.
I design products, systems, and brand experiences that solve real problems and move real numbers, in regulated, high-stakes industries.
AREAS OF EXPERTISE
Every decision I make is rooted in research, validated by data, and refined through real user behavior.
1. UX Research & Strategy
User research & methodology planning
Competitor & heuristic analysis
Analytics review & pain point identification
User journey & experience mapping
2. UI/UX Design
Wireframing & prototyping
Interface design for web and mobile
Interaction & user flow design
Information architecture & content structure
3. Usability Testing & Optimization
Concept & prototype feasibility testing
Usability evaluation & reporting
Data-driven redesign & iteration
User feedback analysis
4. UX Copywriting
Microcopy & interface language
Error messages & empty states
Onboarding & tooltip copy
User-facing messaging & CTAs
1. UX Research & Strategy
User research & methodology planning
Competitor & heuristic analysis
Analytics review & pain point identification
User journey & experience mapping
2. UI/UX Design
Wireframing & prototyping
Interface design for web and mobile
Interaction & user flow design
Information architecture & content structure
3. Usability Testing & Optimization
Concept & prototype feasibility testing
Usability evaluation & reporting
Data-driven redesign & iteration
User feedback analysis
4. UX Copywriting
Microcopy & interface language
Error messages & empty states
Onboarding & tooltip copy
User-facing messaging & CTAs
About me
With 6 years of experience, I work closely with product managers, engineers, analysts, and other cross-functional teams to translate user insights and business goals into intuitive, high-performing experiences, iterating based on real data and user feedback at every stage.
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0
Years of Experience
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0
Years of Experience
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Products Designed
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Products Designed
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Usability Tests Run
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0+
Usability Tests Run
Email :
Email :
Selected Projects
A selection of projects covering product design, UX research, usability testing, and redesign work.
Product & Brand Design
CasaBet
End-to-end brand and product design for a new iGaming platform, naming, identity, and full UI system.
Internal Experience Design & Operational UX
Customer Engagement Operating Model
Designed the end-to-end internal service, operating model, cross-functional processes, technology ecosystem, and knowledge management framework that enabled an iGaming brand to launch outbound calling as a new customer engagement channel.
UX Research & Design
HighFlyBet
Onboarding redesign, applying behavioral design principles to reduce registration drop-off and improve conversion across the full sign-up flow.
UX Research
Competitive UX Benchmarking
Benchmarked five iGaming platforms using UX heuristics, journey mapping, and feature analysis to identify market gaps and inform product, onboarding, and CRM decisions for a regulated brand.
LEANDRO MATTOS
PRODUCT
designer
I design products, systems, and brand experiences that solve real problems and move real numbers, in regulated, high-stakes industries.
I design products, systems, and brand experiences that solve real problems and move real numbers, in regulated, high-stakes industries.
AREAS OF EXPERTISE
Every decision I make is rooted in research, validated by data, and refined through real user behavior.
1. UX Research & Strategy
User research & methodology planning
Competitor & heuristic analysis
Analytics review & pain point identification
User journey & experience mapping
2. UI/UX Design
Wireframing & prototyping
Interface design for web and mobile
Interaction & user flow design
Information architecture & content structure
3. Usability Testing & Optimization
Concept & prototype feasibility testing
Usability evaluation & reporting
Data-driven redesign & iteration
User feedback analysis
4. UX Copywriting
Microcopy & interface language
Error messages & empty states
Onboarding & tooltip copy
User-facing messaging & CTAs
1. UX Research & Strategy
User research & methodology planning
Competitor & heuristic analysis
Analytics review & pain point identification
User journey & experience mapping
2. UI/UX Design
Wireframing & prototyping
Interface design for web and mobile
Interaction & user flow design
Information architecture & content structure
3. Usability Testing & Optimization
Concept & prototype feasibility testing
Usability evaluation & reporting
Data-driven redesign & iteration
User feedback analysis
4. UX Copywriting
Microcopy & interface language
Error messages & empty states
Onboarding & tooltip copy
User-facing messaging & CTAs
About me
With 6 years of experience, I work closely with product managers, engineers, analysts, and other cross-functional teams to translate user insights and business goals into intuitive, high-performing experiences, iterating based on real data and user feedback at every stage.
0
0
Years of Experience
0
0
Years of Experience
0+
0+
Products Designed
0+
0+
Products Designed
0+
0+
Usability Tests Run
0+
0+
Usability Tests Run
Email :
Email :
Selected Projects
A selection of projects covering product design, UX research, usability testing, and redesign work.
Product & Brand Design
CasaBet
End-to-end brand and product design for a new iGaming platform, naming, identity, and full UI system.
Internal Experience Design & Operational UX
Customer Engagement Operating Model
Designed the end-to-end internal service, operating model, cross-functional processes, technology ecosystem, and knowledge management framework that enabled an iGaming brand to launch outbound calling as a new customer engagement channel.
UX Research & Design
HighFlyBet
Onboarding redesign, applying behavioral design principles to reduce registration drop-off and improve conversion across the full sign-up flow.
UX Research
Competitive UX Benchmarking
Benchmarked five iGaming platforms using UX heuristics, journey mapping, and feature analysis to identify market gaps and inform product, onboarding, and CRM decisions for a regulated brand.
LEANDRO MATTOS
PRODUCT
designer
I design products, systems, and brand experiences that solve real problems and move real numbers, in regulated, high-stakes industries.
I design products, systems, and brand experiences that solve real problems and move real numbers, in regulated, high-stakes industries.
AREAS OF EXPERTISE
Every decision I make is rooted in research, validated by data, and refined through real user behavior.
1. UX Research & Strategy
User research & methodology planning
Competitor & heuristic analysis
Analytics review & pain point identification
User journey & experience mapping
2. UI/UX Design
Wireframing & prototyping
Interface design for web and mobile
Interaction & user flow design
Information architecture & content structure
3. Usability Testing & Optimization
Concept & prototype feasibility testing
Usability evaluation & reporting
Data-driven redesign & iteration
User feedback analysis
4. UX Copywriting
Microcopy & interface language
Error messages & empty states
Onboarding & tooltip copy
User-facing messaging & CTAs
1. UX Research & Strategy
User research & methodology planning
Competitor & heuristic analysis
Analytics review & pain point identification
User journey & experience mapping
2. UI/UX Design
Wireframing & prototyping
Interface design for web and mobile
Interaction & user flow design
Information architecture & content structure
3. Usability Testing & Optimization
Concept & prototype feasibility testing
Usability evaluation & reporting
Data-driven redesign & iteration
User feedback analysis
4. UX Copywriting
Microcopy & interface language
Error messages & empty states
Onboarding & tooltip copy
User-facing messaging & CTAs
About me
With 6 years of experience, I work closely with product managers, engineers, analysts, and other cross-functional teams to translate user insights and business goals into intuitive, high-performing experiences, iterating based on real data and user feedback at every stage.
0
0
Years of Experience
0
0
Years of Experience
0+
0+
Products Designed
0+
0+
Products Designed
0+
0+
Usability Tests Run
0+
0+
Usability Tests Run
Email :
Email :
Selected Projects
A selection of projects covering product design, UX research, usability testing, and redesign work.
Product & Brand Design
CasaBet
End-to-end brand and product design for a new iGaming platform, naming, identity, and full UI system.
Internal Experience Design & Operational UX
Customer Engagement Operating Model
Designed the end-to-end internal service, operating model, cross-functional processes, technology ecosystem, and knowledge management framework that enabled an iGaming brand to launch outbound calling as a new customer engagement channel.
UX Research & Design
HighFlyBet
Onboarding redesign, applying behavioral design principles to reduce registration drop-off and improve conversion across the full sign-up flow.
UX Research
Competitive UX Benchmarking
Benchmarked five iGaming platforms using UX heuristics, journey mapping, and feature analysis to identify market gaps and inform product, onboarding, and CRM decisions for a regulated brand.